Eco7 motor oil case study

 1. What is the consumer behavior pattern in terms of purchase of Motor Oil?
2. What is Avellin’s current position in the PCMO industry? Elaborate deeply on the consumer perceptions of Avellin as well as the channel strategy used by them.
3. What strategic role does Eco7 Play for Avellin? What expectations should Avellin have from the customer in terms of willingness to purchase a green oil? 
4. What should be the Go-To-Market Strategy for Avellin? Highlight especially the pricing decisions and the channel decisions and the implication each will have on the other.