Need help with my writing homework on In REPORT FORMAT, choose the GLOBAL VALUE ASPECT OF CONSUMER BUYING BEHAVIOUR THEORY AND CARRY OUT A CRITICAL INVESTIGATION OF HOW IT CAN BE USED ADVANTAGEOUSLY I

Need help with my writing homework on In REPORT FORMAT, choose the GLOBAL VALUE ASPECT OF CONSUMER BUYING BEHAVIOUR THEORY AND CARRY OUT A CRITICAL INVESTIGATION OF HOW IT CAN BE USED ADVANTAGEOUSLY IN THE MARKETING OF ROLEX WATCHES. THE REPORT SHOULD BE ACADEMIC REFERENCED. FOLLOW A SIMPLE R. Write a 2500 word paper answering; During the last decade, consumers have witnessed the drastic increment in the choices available to them, which has led to ‘consumer vertigo’. The availability of many choices has made the consumer highly anxious about the different choices, and in some cases, it can stop him from buying, due to the fear of making the wrong choice. The trigger of the emotional satisfaction is changing, and that has pushed consumers to seek more purposeful pleasures, which offer long-lasting, deeper satisfaction (Posthuma and Dworkin, 2000). Additionally, impulse buying has been eliminated by a more conscientious buying behaviour (Voinea and Filip, 2011). All of these changes evidence the era of a new consumer who is mindful in their consumption. This paper will explore the global value aspect of consumer buying behaviour theory, and an exploration of the ways it can be used advantageously in the marketing of Rolex watches.

Mansoor and Jalal (2011) support the changes discussed by Voinea and Filip (2011), emphasizing the standpoint that the behaviour of consumers have changed during the recent years. In particular, they point out that the change of consumer buying behaviour and consumer culture has been triggered by the uncontrolled access to product information and also the financial arousal triggered by the financial crisis, among other similar events. Some of the events cited to have triggered the shift from the culture of consumerism among modern-day customers include the collapse of major financial institutions and the crisis of the US mortgage market (Mansoor and Jalal, 2011). These adverse events took place after the financial crisis of 2007, but their ripple effects have continued to shape the behaviour of consumers globally. The psychological implications of the crash included the reduction in the job security of workers.

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